Since the 1950s different survey methods and mathematical formulas have been developed to quantify and create models to provide a better view of trip distribution in a certain area. Applying questionnaires using varied approaches and delivery methods, such as roadside interviews, traffic light questions, license plate surveys, as well as other telephone, internet and mail surveys are all examples of high-effort, low-quality origin-destination methodologies. Until recently, many of these old-school methods were still being applied in different parts of the world.
With all the location data available today, these methods have evolved to complex algorithms analyzing incredibly huge amounts of Floating Car Data (FCD) and identifying trip dynamics.TomTom O/D Analysis combines highly advanced trip dynamics technology and great data visualization, all powered by a 10- year big data archive. Trillions of probe points coming from different source providers are being sourced continuously to create the database that is the foundation of TomTom’s origin-destination solution.
With an increase in location based targeted advertisement, location data has become essential to tailor messages according to people’s behavior. Being able to understand the patterns of everyday movement is demanded by various business segments including Smart City programs, urban infrastructure organizations, and marketing companies. TomTom O/D Analysis provides valuable insight for urban planning, geo-marketing, targeted advertising, store location identification, and more.
Enables analysis on a global scale
Provides confidence that results are credible
Allows users to quickly and easily conduct analysis
Enables user to choose the output results that match their needs
Examples include store locations, retail attractions, focused location advertisements, and billboard locations.
Access to information to help you understand popular points of interest and seasonal distribution.
Examples include the most used routes, and studies of flow or tourism dynamics between popular points of interest.
SMART CITY PROGRAMS
Contributing as an input for Mobility studies.