CONTACT

TomTom O/D Analysis

TRIP DYNAMICS

Since the 1950s different survey methods and mathematical formulas have been developed to quantify and create models to provide a better view of trip distribution in a certain area. Applying questionnaires using varied approaches and delivery methods, such as roadside interviews, traffic light questions, license plate surveys, as well as other telephone, internet and mail surveys are all examples of high-effort, low-quality origin-destination methodologies. Until recently, many of these old-school methods were still being applied in different parts of the world.

TomTom Location Data

With all the location data available today, these methods have evolved to complex algorithms analyzing incredibly huge amounts of Floating Car Data (FCD) and identifying trip dynamics.TomTom O/D Analysis combines highly advanced trip dynamics technology and great data visualization, all powered by a 10- year big data archive. Trillions of probe points coming from different source providers are being sourced continuously to create the database that is the foundation of TomTom’s origin-destination solution.

Market Applications

With an increase in location based targeted advertisement, location data has become essential to tailor messages according to people’s behavior. Being able to understand the patterns of everyday movement is demanded by various business segments including Smart City programs, urban infrastructure organizations, and marketing companies. TomTom O/D Analysis provides valuable insight for urban planning, geo-marketing, targeted advertising, store location identification, and more. O/D Analysis is available as easy-to-use web app in the TomTom Move Portal.

FEATURES AND BENEFITS





EXTENSIVE COVERAGE

Enables analysis on a global scale



COMPREHENSIVE DATA

Provides confidence that results are credible



ACCESS VIA WEB APP OR API

Allows users to quickly and easily conduct analysis



MULTIPLE OUTPUT OPTIONS

Enables user to choose the output results that match their needs

USE CASES

Map visualizations of the origin-destination enables users to easily see preferred routes, trip behavior trends, and determine which regions might be attractive for targeted advertisement or a new retail location.
The visualization and downloadable file of the origin-destination matrix, customers can check the total number of trips between all regions, select between regions, and export it as an excel file.
The visualization of the same output data, but using the concept of the Sankey Diagram where the width of the bands proportionally represents the intensity of the results being analyzed.
Map visualization of trips’ percentile distribution.

MARKET APPLICATIONS



GEOMARKETING PROJECTS

Examples include store locations, retail attractions, focused location advertisements, and billboard locations.

TOURISM STUDIES

Access to information to help you understand popular points of interest and seasonal distribution.

URBAN PLANNING

Examples include the most used routes, and studies of flow or tourism dynamics between popular points of interest.

SMART CITY PROGRAMS

Contributing as an input for Mobility studies.

Get Access

Get started today!

Contact us

Connect with Us

TomTom is a trusted source for location intelligence.

Develop with Us

TomTom is the location layer to power your product.
  • Manage API Keys
  • Clear Documentation
  • Code Snippets and SDK's
  • Reporting and Analytics
  • Transaction Based Pricing
  • Comprehensive Support
  • Cloud Based Platform
  • 3rd Party Data Sources
Get Started