TomTom O/D Analysis

TRIP DYNAMICS

Since the 1950s different survey methods and mathematical formulas have been developed to quantify and create models to provide a better view of trip distribution in a certain area. Applying questionnaires using varied approaches and delivery methods, such as roadside interviews, traffic light questions, license plate surveys, as well as other telephone, internet and mail surveys are all examples of high-effort, low-quality origin-destination methodologies. Until recently, many of these old-school methods were still being applied in different parts of the world.

TomTom Location Data

With all the location data available today, these methods have evolved to complex algorithms analyzing incredibly huge amounts of Floating Car Data (FCD) and identifying trip dynamics.TomTom O/D Analysis combines highly advanced trip dynamics technology and great data visualization, all powered by a 10- year big data archive. Trillions of probe points coming from different source providers are being sourced continuously to create the database that is the foundation of TomTom’s origin-destination solution.

Market Applications

With an increase in location based targeted advertisement, location data has become essential to tailor messages according to people’s behavior. Being able to understand the patterns of everyday movement is demanded by various business segments including Smart City programs, urban infrastructure organizations, and marketing companies. TomTom O/D Analysis provides valuable insight for urban planning, geo-marketing, targeted advertising, store location identification, and more. O/D Analysis is available as easy-to-use web app in the TomTom Move Portal.

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FEATURES AND BENEFITS

EXTENSIVE COVERAGE

Enables analysis on a global scale

COMPREHENSIVE DATA

Provides confidence that results are credible

ACCESS VIA WEB APP OR API

Allows users to quickly and easily conduct analysis

MULTIPLE OUTPUT OPTIONS

Enables user to choose the output results that match their needs

USE CASES

MAP FLOWS

Map visualizations of the origin-destination enables users to easily see preferred routes, trip behavior trends, and determine which regions might be attractive for targeted advertisement or a new retail location.

MATRIX

The visualization and downloadable file of the origin-destination matrix, customers can check the total number of trips between all regions, select between regions, and export it as an excel file.

SANKEY DIAGRAM

The visualization of the same output data, but using the concept of the Sankey Diagram where the width of the bands proportionally represents the intensity of the results being analyzed.